It is a short video, Infographic World Inc. If you are heading a marketing campaign in 2020, stay away from sensitive issues and anything that could be construed as negative, such as political issues, race, sexism and the environment. While we’re all for risks, make sure yours is one worth taking, and also be sure that what you’re trying to so is crystal clear for everyone - not just you and your team. Read more about Whitney: Introducing Starbucks new blonde Espresso. The company is striving … It just goes to show that even a well-planned marketing strategy can go wrong if your response to an unexpected situation is contradictory to your plan. So without further ado, below are some of the worst marketing campaigns so far in 2019. She joined Ad Age after a dozen years of writing for Crain's New York Business, where she also focused on the retail industry. After the crashes of two Boeing 737 Max planes led to nearly 350 fatalities, Boeing grounded its 737 Max models, but faced consumer uncertainty over the safety of its product. Want to learn how to create a marketing campaign that doesn’t turn into a marketing fail? Are you ready to explore some of the most memorable marketing fails from famous brands and big companies? All I see is a guy slapped on a billboard in his underwear. Instead of sending it to the 300 intended people, however, they accidentally sent it to over eight million people. Starbucks messaging is normally pretty simple and fine-tuned - just as you’d expect for a company with an annual revenue of $24.72 billion. In 2017, Pepsi released an ad featuring Kendall Jenner. But the bit about being "Starbucks coffee company so we're going to do the opposite of everything we've ever told you is important about our coffee just because we can" is an odd rant to say the least. The most straight forward answer is marketers forget who they're advertising to. The last thing that comes to mind seeing this is purchasing your iced cold coffee. Disney claims that the delays in merchandise of the trendy “Baby Yoda,” from Disney Plus’ The Mandalorian, were part of a concerted effort to avoid spoilers. No matter how good your coffee, I think you may have gone a bit over the top on this one, Mr Cregan. Not only is it insensitive, but it may also cause the public to lose trust in your business because your marketing team is unaware of how to properly connect with your target audience. 10 International Marketing Campaigns that failed to translate by Josh Biggs in Marketing on 14th February 2019. Worst of all, your entire marketing plan might backfire altogether. Key takeaway - There’s always a better way to grab attention. It seems that MoneySuperMarket have contradicted themselves a fair bit. S’okay. Here are some of the biggest mistakes marketers made in this year. It was the ad watched round the world—and widely criticized. Advertising is hard. You can do all you like to create a marketing strategy that draws people towards your brand, but people have very short attention spans these days; if your messaging doesn’t make it crystal clear who you are, what you do and why someone should be working with you, your marketing will be pretty ineffective. Not good. Even huge brands with massive marketing and advertising teams make massive mistakes that haunt them for years to come. It’s obvious that the colour is different. However, some…, Whitney is a passionate copywriter with 5-year background in storytelling. Kim Kardashian West’s shapewear line had all of the makings of success—a trendy, in-demand product with a high-profile celebrity attached to it. He drinks from it, and the crowd goes wild. This is why strategic, thoughtful marketing is so important. Contact IGW today! 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Website glitches, easy-to-mock names and tone-deaf advertising dominated the headlines of 2019, even as some marketers tried to fly too close to the sun (ahem, WeWork.) And while they may not have Starbucks budgets, I doubt the decision to feature Jim himself was to skrimp on the costs of a model. This is a very simple product to explain, so who knows why Starbucks went down this route? People claimed it was highly insensitive and trivializing at best, and racist at worst. Unfortunately, the system was so problem-plagued—orders didn’t show up or were delayed—that the company had to shell out refunds and extra cash to satisfy disgruntled customers. There’s just no point putting yourself in the limelight on these kinds of topics. You need to present a unified front that matches and supports your business’s brand and marketing strategy. Are you a print subscriber? Key takeaway - When it comes to sex, race, gender and anything else that’s a key topic of discussion these days, steer clear of risk. The tweet was removed and he later apologized, but it’s important to avoid using political unrest as a way to advertise your brand. Facebook; Twitter; Pinterest; LinkedIn ; The success of every single company planning to expand to the international market is decided by how well customers will welcome the brand. The ultimate lesson to learn here is to never make promises you can’t keep.